The Department of Education approached Engine to refresh a long-running campaign aimed at Queensland’s kindy and early learning centres. The goal was to educate both staff and parents on how to prevent children from being left in hot cars — without causing unnecessary distress in the messaging. We worked closely with the Department to develop a concept that delivered the message in a powerful, clear way. I collaborated with a photographer to create a new suite of images that told a relatable story about how easy it can be, especially in high-stress moments, for a parent to accidentally leave a child in the car. Alongside that, I worked with the production team to develop a series of TVCs, as well as a long-form procedural video designed to train early learning staff on safe transport practices.
